A brand strategy and marketing agency for tech startups and mid-size companies tackling fundamental problems.
Leap Motion (now Ultraleap) is the world’s leading hand tracking technology for virtual and augmented reality.
As head of marketing and developer community, Alex helped set the vision and direction for Leap Motion's VR/AR go-to-market strategy, and oversaw the company's global developer partnerships and programs, marketing initiatives, web and developer experience, social media, and digital content. Alex was also instrumental in the company’s transition to Ultraleap (bringing together Leap Motion and Ultrahaptics).
As head of digital content at Leap Motion, Alex coordinated hundreds of product and app launches, industry spotlights, infographics, development guides, and thought pieces on the future of virtual and augmented reality.
Over 6 years, Alex helped to grow the Leap Motion community to 800,000 users and 230,000 developers in 193 countries. Along the way he worked directly with developers and enterprise partners across fields including healthcare, security, enterprise, SaaS, automotive, data visualization, and retail/e-commerce.
The Leap Motion 3D Jam was an annual developer competition with 3,000+ participants in 100+ countries. As head of digital content, Alex developed and executed strategy and logistics to bring the competition to life, resulting in over 10 million impressions.
Alex led the design and development of multiple generations of Leap Motion’s web properties, including consumer, developer, blog, gallery, and community sites.
In 2014, Alex collaborated with bleeding-edge engineers, developers, and designers to produce the first fully comprehensive VR design guidelines of the third wave of VR. These were re-released as the Explorations in VR series.
Introduction. The digital is taking substance in our reality – and you are now one of its many artists, architects, sculptors, and storytellers.
World Design. All the world’s a stage. Learn how to architect a space, prototype new worlds, and bring your vision to life.
Interactive design. All the world’s a stage. Learn how to architect a space, prototype new worlds, and bring your vision to life.
Designing for Orion tracking. Orion opens up two fundamental interactions for VR – pinch and grab. How to build on the strengths of Leap Motion technology and avoid common pitfalls.
Ergonomics & user safety. What’s the most important rule in VR? Never make your users sick. The essentials of ergonomics and spatial layouts for user safety and comfort.
Object interaction design. Virtual reality is a world of specters, filled with sights and sounds that offer no physical resistance when you reach towards them.
User interface design. Ready to think beyond flatland? We're living through the Wild West of interface design, where everything old is new again.
Storytelling & narrative. Learn how to craft a compelling concept, build emotional connections with your users, and tap into the most powerful traditions in human storytelling.
Space & perspective. Discover key spatial relationships in VR, and how you can build on human expectations to create a sense of depth and distance.
Sound design. Sound conveys depth and emotion, reinforces interactions, guides users through alien landscapes, and even creates the illusion of tactile sensation.