A brand strategy and marketing agency for tech startups and mid-size companies tackling fundamental problems.
A Global Resource Guide to XR Collaboration is a comprehensive guide to using augmented, virtual, and mixed reality platforms for business and education. Sponsored by a coalition of industry leaders including Deutsche Telekom, Accenture, and Qualcomm, the guide includes a searchable directory of collaboration platforms.
Along with aiding in research and development on the directory data set, Farflung Studio produced a “micro-audiobook” version of the guide and developed social media campaigns targeting industry organizations and stakeholders, resulting in over 100,000 web impressions.
The following industry map was designed by creative technologist Ben Erwin based on the core XR Collaboration platform data set: